Campervan insurance can end up costing you an arm and a leg if you don't shop around before you take
out the insurance cover you need for your campervan.
There are a number of specialist insurers on the Internet who can offer the best insurance deals to
cover campervans. They are well worth looking for, as their prices are amazingly cheaper than
the campervan insurance quotes that you'll receive from general insurers or their insurance brokers
networks.
When you buy any insurance through a broker don't forget that they add their brokers commission to your
premium. If you shop around, you might find the same specialist insurance companies that they find and save
yourself the extra cost of the brokers commission. You might also spend ages looking for those insurance
companies and not ever find them. Don't worry though, you can still go back to the brokers.
What if you do spend time (even ages) looking for campervan insurance specialists and do manage to find
them? Has the time you've spent been worth the money you've saved yourself?
A Much Better Way ?
The bigger companies, who claim to offer the best prices, can often be found at the top of the page for any
Google search that's been done for campervan insurance, motorhome insurance
or campervan policy. They have huge budgets that allow them to dominate
the sponsored links at the top of each Google search page.
Another source for good campervan insurance quotes are the sponsored links results that are
displayed at the right hand side of the Google search results pages, similar to the links displayed on the left
hand side of this page.
These links are what are known as Google adwords ads and are placed by Google on behalf of the companies who
have pre-paid for the ads to be placed on websites that are relative to the products or services that the
companies are trying to sell.
Every time one of those ads is clicked, the advertiser has to pay Google for having found a
possible customer for that company. The companies are simply using an effective form of lead generation instead
of using the traditional methods of advertising for customers such as newspaper ads, radio and
television.
The benefit to campervan owners of the ads that promote campervan insurance is that if
the companies who are paying for the ads are not competitive, they will be paying to attract customers to their
sites for no sales. The least competitive companies soon realise that they are throwing their money away and
stop advertising.
This eventually leaves the most competitive companies with the top ads because they can afford to continue
their campaigns as the customers they are attracting are buying their policies, because they are
very competitive.
Another point to the Google Adwords ads is that they are also used by affiliates of the horse shuttle
insurance companies to attract campervan owners to their affiliate program and when they are
clicked on, the campervan owner will generate a commission for the affiliate if they go on to complete the
purchase of a policy.
Super affiliates earn millions of dollars each year in affiliate commissions and will vigorously search the
markets that they are involved with to keep their earnings at this level. They know that they will only earn
commissions if the people who click on their links end up buying something. They pay money out of their own
pockets for their affiliate ads and whenever anyone clicks on the Google Adwords ads that they've paid for, it
costs the affiliate money!
In the case of campervan insurance, the affiliates will already have researched the campervan
insurance markets to find the most competitive deals, so that they can offer campervan drivers a
product that's worth buying. They are in direct competition with the other campervan insurance companies
who are placing their own Google Adwords ads and need to get it right.
The sponsored links at the top of the page (usually highlighted) and the sponsored links (Google Adwords
ads) at the right hand side of the Google Search results pages are certainly worth looking at when
you've searched Google for campervan insurance or motorhome
insurance.
